Monthly Archives: April 2012
Apple Avoids Billions in Taxes; Will it Impact the Brand?
If you haven’t seen the story yet, Apple is using a strategy to avoid paying billions of dollars in taxes every year (read the story). While perfectly legal, it may become a classic case study on the power of the … Continue reading
Posted in Company Information, Reputation, Social Networks
Tagged Apple, Reputation Management
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What can Google’s Account Activity feature tell you?
Much has been made of recent changes to Google’s privacy policy that allows for sharing your information across all Google platforms. In the aftermath of these changes, Google has also announced that it will be sharing some information back with … Continue reading