Category Archives: Sales Intelligence

Social Searching for Sales Intelligence

Searching social media is a great way to identify what’s going on inside a company, what an individual is up to, and what trends are shaping an industry. People often share “inside information” via their social media sites — for … Continue reading

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Sales Intelligence via Blog Searching

Content marketing has, to some degree, taken over search engine optimization as a way for companies to drive traffic to their websites. Write educational articles that provide real value – and that subtly mention the company’s products and services – … Continue reading

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Are You Taking Advantage of the Most Powerful Emotion in Sales?

What is the essence of Sales Intelligence? Why is it a lead generating and deal closing machine like no other? It is not the inside secrets of effectively using search engines, mining the Invisible Web, or leveraging social media to … Continue reading

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Is Social Media a Waste of Sales Time?

THE SOCIAL MEDIA VS. SALES TEST I just finished a two-week business to business social media vs. sales experiment with some interesting results. For Week 1, I tracked the amount of time I spent writing, posting, reading, interacting, re-tweeting, commenting, … Continue reading

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Disastrous Prospecting Mistakes You May Be Unintentionally Making

I hear the excuses all of the time. “I don’t have time to research.” “I know my material and I deliver it perfectly.” “I’ve been very successful doing it my way.” “I have a script, and I have a quota; … Continue reading

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