‘Take the Cold Out of Cold Calling’ Named Sales Book of the Year

American Association of Inside Sales Professionals Vote Author and Keynote Presenter, Sam Richter, with 2012 Top Service Provider Award for His Best-selling and Ground-breaking Book

ATLANTA, June 7, 2012 — The American Association of Inside Sales Professionals (AA-ISP) awarded Minneapolis, MN-based best-selling author Sam Richter with its 2012 Sales Book of the Year Award for Take the Cold Out of Cold Calling. The AA-ISP membership of more than 1,500 companies across the country selected Take the Cold Out of Cold Calling from a list of sales books published in 2011/12, at its conference yesterday in Atlanta.

The organization awarded Richter with its Top Service Provider award because of the book’s innovative techniques for helping sales professionals find and use information to identify qualified leads, ensure relevancy in sales calls, and for Richter’s practical ideas on helping businesses build meaningful and value-based client relationships. Now in its ninth edition, the ground-breaking book is considered the “bible” on sales intelligence and using search engines like Google, other hidden websites not typically indexed by search engines, social networks like LinkedIn, Facebook, and Twitter, and even the public library for finding inside information on companies, industries and people and then using that information to dramatically improve sales performance.

“It is an honor to recognize Sam Richter as this year’s recipient of our Top Sales Book award,” stated Bob Perkins, AA-ISP Founder and CEO. “According to Amazon.com, there were 6,087 books related to sales published in 2011 and so far in 2012, and our membership felt that Sam’s provided the most practical value to the inside sales community.”

“When an author writes a book, they have a dream that it will impact people’s lives and change behavior,” said Richter, founder of the top-rated sales keynote and workshop training “Know More!” business improvement program. “Knowing that so many thousands of people around the world have been impacted by my work, and now being honored with the top award in the inside sales industry, it is genuinely humbling.”

“Take the Cold Out of Cold Calling” can be purchased via Amazon.com and at http://www.takethecold.com. To see book reviews, please visit http://www.takethecold.com/reviews and for reviews of Sam’s sales keynote and motivational sales training workshops, visit http://www.samrichter.com/reviews.

About AA-ISP
The AA-ISP is the only association in America dedicated to advancing the profession of Inside Sales. It does this through promoting inside sales best practices and inside sales tips for business practitioners. It also promotes inside sales careers in what is already becoming the fastest-growing segment of sales and marketing around the globe. For more information please visit: http://www.aa-isp.org.

About Sam Richter

Sam Richter is an internationally recognized expert on sales and marketing. His experience includes building innovative technology, sales, and marketing programs for start-up companies and some of the world's most famous brands. Sam has won Best of Show at numerous marketing competitions, a Gold Award at the International Film Festival, and he was recognized with a Codie-Award, the ‘Oscars’ of the software industry. He was named one of the Most Influential Chief Marketing Officers on Twitter, and one of the nation’s Top 25 Most Influential Sales Leaders. Sam’s most recent best-selling book, "Take the Cold Out of Cold Calling" is now in multiple editions and has also won numerous awards including being named Sales Book of the Year. Sam is the founder of the acclaimed Know More! business improvement program and he has trained teams and entertained tens of thousands of persons around the world. Sam was named to the Business Journal’s Forty Under 40 list, and he is a past finalist for Inc. Magazine’s Entrepreneur of the Year. Learn what others say about Sam’s programs at http://www.samrichter.com/reviews
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