• Increase Sales Whether it's a one-hour keynote or a half-day corporate training, Sam Richter's Know More! programs will have an immediate impact on your team's performance.
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  • #1 Rated Book The top-selling and award-winning Take the Cold Out of Cold Calling book will help you find more prospects, close more deals, and provide more client value.
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  • Training Clients Some of the world's most respected sales organizations and industry associations have added Know More! to their workshops, keynotes, and training programs.
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Clients Around the Globe

Keynote presentations, sales seminars, and full training programs for some of the world's finest sales organizations, businesses and associations.
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Top Selling Book Take the Cold Out of Cold Calling is now in multiple editions and has won numerous book awards. Some consider it the "bible" of 21st Century Selling.
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Why Sam Richter

Why choose Sam Richter for your next sales training, keynote presentation, workshop presentation, or association meeting?

sam richterConsidered the "Modern Day Dale Carnegie" Sam teaches how to build valuable business relationships based on what's important to others. It's the "HOW you do it" that will truly amaze you!

One of THE world's foremost Sales Intelligence thought leaders, Sam Richter takes something everyone intuitively knows - Knowledge Is Power! - and turns it into reality. Learn how to use Google in ways you never thought possible. Discover the "Invisible Web" for finding inside information. Get shocked at what you can find on companies, industries, and people via social networks.

Read Sam's full biography.

Every sales training program and book teaches the value of knowing what's important to the other person, and providing relevant solutions. But no one tells you HOW to do it. Until now!

Through real-world examples, humor, success stories (and some failures), and via his unique interactive and fast-paced manner, Sam will guide you through the world of online information, how to find it and how to apply it to build meaningful prospect and client relationships.

Sam Richter is recognized as one of the world's foremost experts on sales training through better information. His keynote presentations, sales training courses, and sales improvement workshops will WOW! you, and provide practical ideas you can immediately implement to improve performance.

Sam is one of the top-rated sales consultants and business improvement experts by companies, associations, government, and non-profit organizations.

You Don't Know What You Don't Know!

You might think you know how to find information via the Web. Within minutes, however, you'll realize that there's an amazing secret world of hidden company, industry, and personal information available online if you know where and how to look. And Sam will show you the way.

Whether it's a one-hour keynote or a half-day training session, Sam will put the HOW into every sales training course you've ever taken. Like no other program you've ever seen, Sam will amaze you and sometimes scare you with what he can find. You'll leave with the practical knowledge, resources, and tools to make an immediate and dramatic impact in your sales success. You'll KNOW MORE than your competitors about what it takes to win.

For meeting and event planners:
Know More! can be customized per your audience. For company presentations, Sam will work with your sales executives prior to his presentation, and then he'll customize his program to feature your prospects and clients as examples (and he will find information about them you didn't know). For industry and association events, Sam will also customize his program to focus on issues and opportunities core to the audience.

Sam is a superb storyteller and he'll have your audience laughing, thinking, and leaving the program with practical ideas they can immediately implement to improve performance.

Studies show that when you practice Sam's unique brand of Sales Intelligence, you'll close twice the amount of business as your competition!
GUARANTEED-your audience will tell you that Sam's presentation is in the top five they've ever heard. If you want to look like a hero at your next sales conference or industry event, book Sam Richter today!