• Increase Sales Whether it's a one-hour keynote or a half-day corporate training, Sam Richter's Know More! programs will have an immediate impact on your team's performance.
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  • #1 Rated Book The top-selling and award-winning Take the Cold Out of Cold Calling book will help you find more prospects, close more deals, and provide more client value.
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  • Training Clients Some of the world's most respected sales organizations and industry associations have added Know More! to their workshops, keynotes, and training programs.
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Keynote Presentation and Workshop Training Reviews

Don't take our word for it. Look what people, and clients, say about Sam Richter's keynote presentations, sales training seminars, and business improvement workshops:

"Your Know More! Selling program scored the highest of all of our seminar topics in terms of overall value to the customers and their businesses, and 100% of your attendees said they walked away with ideas that they could apply. Attendees repeatedly described your program with words such as 'awesome,' 'WOW!' and 'fantastic!' I heard nothing but raves and accolades about you and your program content, including 'best presentation ever' and 'by far the best presentation in the program's history!!' You had an amazing impact on our customers. Thank you for being part of our conference."
Sandra C. Williams
Director of Dealer Training and Development
S.P. Richards Company

"After attending Sam's Know More! training, we immediately used his methods to find information on a prospect and in our first meeting, when the prospect asked, 'what did we know about him and his business?' we rattled off an incredible amount of information, both professional and personal. It gave us a HUGE edge and lots of confidence. The result: we landed a $4 million dollar account, with more to come. I'm incredibly excited because we just scratched the surface of utilizing what we learned from Sam and Know More! This intelligence gathering is one of the biggest revelations I've had in my 24 years in the business."
Anthony J. Parr CFP®
Managing Director-Investments
Major Brokerage Firm (firm name avaialble upon request)

"Sam is one of those rare speakers who provides attendees with actionable intelligence. Out of all the respondents, the average score given for the Sam Richter presentation was a 9.74! Wow!!!! The Open Bar only received an 8.2. I have never seen a more consistent theme of responses ... all of them made references and commitments based on actionable intelligence they gleaned from your session. We are in the business of meetings. We have all heard many outstanding speakers, but rarely (if ever) have I seen a speaker have a more comprehensive and consistent message impact a group of attendees."
Andy Smith
Senior Vice President-ESN
Experient

"Sam was an outstanding speaker! He kept our audience on the edge of their seats waiting to hear what was next. By the time Sam was finished we had laughed, been surprised, and were well educated! The reviews and ratings we recieved from our members were some of the highest we have seen. I would highly recommend Sam and hope to have the opportunity to hear him speak again!"
Ellen Westin
Event Planner
North Central Business Travel Association

"Sam is an incredibly energetic speaker that held the attention of our audience until the very end. His message and intellect on the importance of understanding and protecting our personal and business brands was both timely and compelling. There was true take home value in his presentation and we will welcome him back in the future."
Jack Lewis
CEO
Mission Restaurant Supply

"Sam's Know More! program really stands apart…his methods bring benefit far beyond the sales team and everyone in our company has received great value from his teachings. Everyone on our team gave Sam exceptionally high reviews. We will have him back for more sessions, as the performance results we have seen have been remarkable."
Darren Ostendorf
Sales Manager
Digineer, Inc.

"Following are just a few attendee comments from our recent national conference where Sam presented both his ‘Know More! Reputations’ and ‘Know More! Relations’ keynote programs…
• I have seen Sam Richter several times and would love to see him again!
• Sam Richter was the highlight of the event.
• Sam Richter was right on the money.
• Sam Richter was excellent, very relevant to our electronic business going forward.
• Bring us more Sam Richter!!

These comments were echoed many times over in the written feedback from our delegates. As the organiser of these events, it is always pleasing and an enormous relief when speakers hit the mark. Sam made me look good! A wonderful person to work with, humble and accommodating and generous with his time."
Verna Wing
Manager Conferences & Promotions
AMP Financial Services, Australia

"Sam's Know More! program received the highest rating of any presentation at our national conference. It was motivational, easy to listen to, and it took everyone by surprise by how much practical content that it included that could be immediately used to improve our sales efforts and help us build more meaningful client relationships. Sam is a superb presenter and his program is exceptionally thought provoking and very entertaining."
Andrew Hobern
Director Business Performance
AMP Financial Services, Australia

"The tips and insight that Sam gave our sales team to begin winning, finding and keeping customers was top in class! Sam motivated us with such energy and excitement that every one of our sales professionals said Sam Richter was the highlight of our National Sales Meeting and have already asked when he can come back so they can learn more! It was incredible to watch Sam work and to learn from him!"
Wendy J. Senior
Sales Manager / Design Solution Business Manager
3M

"Want a speaker, consultant, or coach who will make a difference in the growth of your business? Call Sam! I'd put Sam in the top ten, worldwide, of people who 'get' how to create genuinely value-based business relationships. His incredibly rich background and quick wit make him one of the finest business presenters I know."
Betsy Buckley
Founder, CEO
What Matters LLC

"I really enjoyed your presentation at the Lumbermens Merchandising Corporation show. Out of all of the seminars I have attended in my 35-year career, yours was the most valuable and could not have come at a better time for our business. Thank you so much for your willingness to share this information in a concise, easy to understand format. You are a great speaker and I really appreciated the information and your time."
Michael Carmella
Vice president Director of Marketing
Cramer's Home Centers

"Sam did a great job. He was professional in his delivery, the timing was impeccable, and the content really hit home with our salespeople. We are proponents of 'solution based selling', which requires our team to ask a lot of questions and 'know the customer' so the Know More! content was perfect. Everyone is still talking about it and the feedback has been more than positive. "
Mike Bell
V.P. Sales and Operations
Johnstone Supply, The Ware Group

"Sam is the single smartest person in the country in what he does—teaching Web search techniques, and everything else Internet related. His presentations are positively mesmerizing. Hours become minutes. You don't want him to stop. On a scale of 1 to 10, Sam is 10+ in every regard. You would benefit enormously by learning what Sam teaches."
Gregory Hague
Attorney, Stinson Morrison Hecker, LLP
Founder, SmartsMatter

"I can't express how valuable Sam's training has been for my sales team. Of course the seminar was loaded with crucial content, but just one technique has already doubled our incoming leads! You can't possibly put a monetary value on his training. Thank you Sam!!!!"
Bruce Leadbetter
Owner
360 Adventures

"I have rarely been truly blown away by a speaker. Sam Richter's presentation featured some of the most eye-opening, mind-blowing, information and techniques I have ever experienced in a high-content keynote. I couldn't take notes fast enough! As they say: 'You don't know what you don't know.' Trust me. What Sam knows, you don't know. Hire him to speak for your conference! You'll be a hero."
David Avrin
CEO
Avrin Group

"Your presentation was mind-blowing! I had NO IDEA that much information was out there, and that I could actually access it. What I love most about your program is that it is relevant – something every sales person can use. I have already begun using your methods; in a few searches I have already learned more than I did in months previously. I would recommend you to any sales organization anywhere. You're amazing!"
Kathy Gunn

Business Development Director
BI Worldwide

"Sam received strong marks from our sales team because his advice is real and actionable. They also greatly appreciated how exceptionally tailored his program was to our products and the customers we sell to."
Bob Silvy

VP - Corporate Marketing
American City Business Journals

"A huge THANK YOU for the great presentation to our group of presidents and CEOs. This is only the second time a speaker has received all 5's out of 5 in more than 18 years, representing more than 150 of the top speakers in the world. You were terrific! Thank you!!!!!!"
Jim Geimer
Chair
Vistage International

"I have seen Sam three times now and each time I pick up some new gems. He is a captivating speaker, very energetic and has a powerful message. In our recent conference we had a mix of different folks with different backgrounds – white collar and blue collar, engineers, sales, admin, etc. I was expecting the sales folks to be impressed. I was pleasantly surprised that I also got a lot of positive feedback about Sam from our manufacturing personnel. I would highly recommend him as a keynote speaker!"
Jason Effing, PE

Bastian Automation Engineering

"Sam Richter sets a new gold standard for out-of-the-box, yet highly revelatory Sales 2.0 strategies and practices! Whether as a public speaker, consultant or through his books and Know More! programs and informative web portals and content, Sam is generous and helpful in sharing his valuable lessons learned and sage advice. Whereas many in sales still 'take, take, take,' Sam uniquely 'gives, gives, give' and in so doing he creates value for all concerned."
Patrick Rafter
Chief ValueCaster
ValueCaster

"Our 700+ attendees were absolutely riveted by Sam's Know More! program, a rarity for busy CEO's and industry executives. The feedback from our attendees was extremely positive. Even better than being an engaging and entertaining speaker, Sam ensured that our attendees walked away with new strategies they could implement immediately to successfully land new customers.  We could not have asked for a better speaker!"
Emily Saving
Director of Education & Research Foundation
Heating, Airconditioning & Refrigeration Distributors International (HARDI)

"Sam's presentation was great and very well done! He was a true professional and everyone thought he was a huge hit!"
Chris Spaeth
VP Sales & Marketing
EPS Buildings

"Sam Richter spoke at our annual Sales Conference and the reviews from his session were the highest scores we received. His Know More! message is in tune with what any sales or client-facing person needs to know in today's competitive marketplace. Sam's book sits on my desk as a constant reference manual in working through a variety of sales and account management issues. If you use Sam's techniques to Know More about your prospects and clients, you will get more appointments, close more business, and build better client relationships. I would highly recommend Sam as a speaker!"
Jason Jordan
Regional Director
Experient Sales Network

"I want to thank you for doing such a great job presenting at our annual conference. The feedback was awesome; people felt they walked away with a lot of excellent information that they can put to work immediately. It was the best Symposium we’ve ever had!"
Jackie Engmark, CSP
Executive Director
Minnesota Recruiting & Staffing Association

"What an incredible honor it was to have Sam as the kick-off speaker for our 65th Anniversary Sales Representative meeting. Our audience multi-generations were in awe and provided individual evaluations of perfection with comments of 'WOW'! We extend sincere appreciation for exceeding our goals and expectations. The information you shared, delivered in an engaging way, has truly allowed us the opportunity to be better at our jobs going forward. Personally, I have and will continue to recommend you highly, not only for the knowledge and relevance of your presentations but mostly your ability to create a difference."
Christina Brandt
President
Service Ideas, Inc.

"I pride myself on my pre-call and pre-meeting preparation. After listening to Sam Richter, I realized that I barely scratch the surface on what information is readily available. Sam was our last speaker and I expected that many people would sneak out early (including me!) to get a jump on their weekend. It didn't happen! The room was transfixed. I had no intention of buying yet another sales book, but after listening to him, I know that "Take the Cold out of Cold Calling" is my new pre-call manual. Thanks Sam!"
Diane DeGray
Sponsorship Chair
SMPS Northeast Regional Conference 2011

"I want to extend a huge thank you to Sam for his extremely valuable presentation. He did a fantastic job of explaining the importance of developing and maintaining a personal "brand" and left all of the attendees with important take-away points to put into action. I truly appreciated the information Sam shared!"
Katelyn Gaughran
Starkey Laboratories

"Sam is funny, engaging, and smart. He has really strong energy from the stage and tons of inner confidence coupled with just enough humility to make him incredibly powerful. I highly recommend him as a Five Star speaker!"
Tom Esch
President
Creating Resolution, LLC

"I will definitely recommend you to any of our chapters or regional conferences. Attached are the evaluation reports from your two sessions, all very positive!!!"
Download Session 1 review and Session 2 review.
Mark DellaPietra
Director of Education
Society for Marketing Professional Services

"If you want to win more sales, reduce pre-sales intelligence gathering process and increase your sales efficiencies you have to implement and practice Sam's strategies. If your competition is using Sam's methods and you aren't...be afraid...be very afraid!"
Ryan McVay
Systems Administrator and Training Professional
Nystrom

"Even the technology-phobic members of the audience realized how simple it is for them to leverage the latest tools that Sam teaches in his keynote talk. His powerful examples woke everyone up to the power they are missing if they don't leverage what he teaches. With Sam's insights any sales person can ask relevant questions that build instant trust."
Mary Poul
President
iCanPilot

"Sam is the #1 expert and pioneer in obtaining unique sales intelligence to lead your business development, sales and marketing teams to influence customers positively and rapidly! I've gained excellent knowledge from his in-person programs, and webinars and I refer to his book, Take the Cold Out of Cold Calling, frequently. An excellent resource for everyone!
Lynn M. Florell
Global Sales and Marketing Director
Dane HealthCare

"As a speaker, Sam delivers! We hosted Sam's program and let me tell you, his 'Know More Marketing' subject draws crowds! Sam's presentation drew rave reviews. He delivered maximum actionable 'take-aways.' Truly... the room was a-buzz after his event. Members thanked me personally for having brought him in to speak."
Camille Benoit
Vice President of Programming
American Marketing Association

"Sam Richter is the real deal, end of story. His roadmap to success, and true understanding of todays technology and how to use it is fantastic. It is a four-year degree in Google, and a Master's in life, that he delivers in one morning. His follow-up correspondence and sincerity are a breath of fresh air as well. I have read his book twice thus far and have made it required reading for my Social team. Sam get's my highest personal and professional recommendation."
Stephen Costello
Director, Online Properties, Web Networking & E-Commerce
Steiner Sports

"It's not often that an individual coming into our office has as big of an impact on our staff as you did. Everyone from our retail group to our finance department cold not stop talking about your presentation and how they could implement your techniques into their work. THANK YOU!!!"
Brandon Steiner
CEO
Steiner Sports

"Sam was just fantastic, awesome. People are still talking about him. His content was top-notch but his delivery was also amazing. He really spoke directly to our audience and our industry...he had done his research and really knew them well. He was also very approachable, which made the audience really comfortable with him and thus made all the tech stuff seem less intimidating. The pace of the presentation was perfect, and they left wanting more. Sam made me look really good!"
Michael Avery
Director of Education
National Auctioneers Association

"Sam was our opening keynote speaker and he hit a home run. His presentation on how to build and protect your personal and company's online brand was riveting and thought-provoking. WTA members are still talking about Sam's presentation. Sam has great information to share and he does it in a way that is easily understandable."
Derrick B. Owens
Vice President of Government Affairs
Western Telecommunications Alliance

"Sam Richter presented his seminar to a group of managers within our organization.  It was excellent and our entire group was focused from the time he started, to the time he ended. The techniques and methods he teaches to uncover information residing on the web are amazing. His methodologies will save you countless hours and you will be stunned at the amount of hidden information that can be found. Whether you are trying to find information on an individual, a company, a product, or simply general knowledge, Sam's teaching will get you there. This program has been invaluable in developing relationships and business activities. I highly recommend Sam's seminar and his book."
Kent Dombal
Senior Vice President
Wells Real Estate Funds

"I recently had the pleasure of attending a Know More! program. It was one of the most interesting and applicable programs I have ever attended. I have already used many of the suggestions ... I truly am a better business person since I have been through Know More!"
Mark Feeney
Business Development Manager
Purolator International

"Sam is very knowledgeable, exciting, and innovative. He took the time to understand our business model and offered great insight into sales generation. We look forward to utilizing his methods to generate many positive results. Thank you!"
John Alfini
Business Development Manager - Medical
Hisco

"Often I have said to speakers after our annual meeting how members came away with rave reviews, sometimes saying "it was one of the best ever."  This year we heard comments on a little higher plane-quite possibly your presentation was THE best ever! Thank you!!!!"
Cynthia Esher
President
Measurement, Control & Automation Association

"Because of Sam's teachings, tools, and techniques, I am better prepared for meetings and spend more time asking 'probing questions' that lead to uncovering real needs. I had a prospective client recently comment that they had not had anyone come to a meeting so prepared - we earned their trust and won their work."
Jim Stelten
Partner in Charge of Client Experiences / Practice Growth
KDV

"Sam did an excellent job of presenting a great deal of information in an efficient manner without the audience feeling like we were drinking from a fire hose. His session notes download was the best I've ever seen for completeness and ease of use. I would strongly recommend Sam for a presentation to a sales team, both as a conference speaker and direct to a company."
Randy Heuer
Marketing
Herald Journal Publishing

"Sam's Know More! program was exceptional! An engaging speaker, he presents his subject matter in practical, understandable terms with an emphasis on action, not theory. Every professional, regardless of industry, will find incredible value in his techniques to cull business intelligence from some very surprising sources and in turn build and strengthen business relationships."
Liz Dunlap Hersey
Chief Marketing Officer
Skjold Parrington Business Attorneys

"Sam's seminar was the best seminar I have ever attended. He provided crucial information that has greatly assisted me in my daily work. Sam's presentation was incredibly educational and he has provided me with a strong toolkit to take the cold out of cold calling. Sam's book is outstanding and I totally recommend purchasing it ASAP."
David S. Cox
Director Business Development -
Retail HCL Technologies Ltd.

"Sam spoke to our sales organization and all 120+ attendee's were not only engaged, but furiously taking notes and asking questions. Sam brought real world, practical ideas that had an immediate impact on the way my sales team does business. After Sam's session, the sales team felt empowered to find answers to questions they weren't sure how to previously discover. Sam provides simple keys and access to hidden information. He's an incredible resource."
Jeff Griffing
Chief Revenue Office
Star Tribune Media Company 

"Rave reviews for Sam Richter. His Web secrets and candid reminders on how to connect with prospects and clients on a personal level are invaluable to anyone looking to boost their sales AND their morale!"
Susan Zimmerman
Board of Directors, Program Co-Chair
National Speakers Association

"I attended Sam's Know More! keynote at a recent international conference and it was fantastic! Sam provided me with new skills that I could implement in my financial services business immediately. An amazing, informative and fun session."
Alan Lake
Director
Quattro Financial Group

"Sam's presentation was very impressive and eye-opening to our meeting attendees. They all walked away with invaluable tips for finding out more about their customers and prospects to further enhance their business relationships. A first-class operation."
Gary Bynum
Manager, Marketing Operations

BlueCross BlueShield of Tennessee

"Sam's seminar was fantastic and practical. I walked away learning how to quickly gather and harness the power of information available through the Internet to empower one with knowledge to best meet the needs of future prospects. Sam illustrated the power of the '4th R' in his seminar and made the application of this technique relevant to any sales driven organization to give them a competitive edge. The Know More! Toolbar rocks!!!."
Rudy Rodriguez
Freedomfromaccounting.com

"With 20 years in staffing, sales and marketing, I didn't think there was much I didn't know about Google and Research online prior to meeting with people. Sam's two-hour program flew by and I learned more in that one session than my 20 years combined! Sam's knowledge and his delivery was impressive and I look forward to seeing, hearing and learning from him again!!"
Dina Simon
Managing Director
McKinley Human Resources

"Sam's 'Know More! Selling' session blew me away with the amount of information disbursed in a half day commitment. If we utilize half of what I brought back back I would conservatively say the return on investment is ten fold. Sam's ability to pepper the program with humour and attention grabbing detail was well received. I would recommend Sam's program to anyone."
Jeremy Paule
Territory Sales Manager
Curtis Restaurant Equipment

"Through Sam's teachings and Know More! tools, I was able to find inside information about a very important prospect that directly led to me landing a $400,000 commitment, with more to come. Sam's book and training program are today's success secrets for anyone in business development, sales, and/or fundraising."
Joel Mandel
Executive Director
Sholom Foundation

"We all know that important information on our clients and prospects is 'out there' somewhere. In a short amount of time, Sam Richter showed me how to find it. His program is a MUST for anyone who has clients, or who prospects for them. Fantastic!"
Alfred L. Stratford III
AWMA, CMFC, AAMS
Senior Vice President
Morgan Keegan & Company, Inc.

"I want to thank you for the smashing job you did presenting to our clients at our big annual event.  As one of my executive said, 'I had solid expectations going into the meeting, but I was blown away.' Your name has been used in many meetings since then, as people give examples of what they've changed. You really are making a difference!! Thank you, thank you!"
Nancy R. Burke
Senior Vice President, Senior Consultant
Lee Hecht Harrison, Twin Cities

"I recently saw Sam present "Know More!" at the AA-ISP conference in Boston. Sam's web search techniques are incredible and invaluable. I have already started put them to work with ROI. Amazing!"
Christopher Colly
Account Manager
Crowley Transportation Services

"Sam's presentation to our sales staff was a huge hit! He shared a treasure trove of information on how to find quality 'warm leads' utilizing little known search techniques and engines that proved extremely informative and helpful. We needed actionable information that we could put into effect immediately and Sam delivered!!"
Karen Crotchfelt
Senior Vice President
Republic Media

"Sam is extremely knowledgeable, and a wonderful speaker - he ranked as one of the best at our national conference. Sam delivered an excellent, truly groundbreaking, program to our diverse group of financial planning executives. For both one-person firms and large enterprise organizations, his material for generating new business and providing value to existing clients is motivating, innovative, and incredibly practical. I highly recommend him as a speaker; he's top notch for financial advisors."
Victoria Hamilton
Financial Planning Association

"I've attended many sales and business development presentations during my career and Sam delivers the best ROI that I have experienced. Your audience will walk away with great content and the desire to take their skills to another level."
Duane Roemmich
Mercuri International
Sales and Marketing Executive International Board Member

"Sam was the Keynote Speaker at our annual customer conference and did a terrific job. Sam combines a message that's extremely informative, thought provoking and humorous while keeping the audience on the edge of their seats. If you're looking for a proven value-add to your program, I would highly recommend Sam."
Wayne T. Wedell
President
WorkWise, Inc.

"Sam's Know More! presentation made going to the Society for Marketing Professional Services (SMPS) national program totally worth the entire conference!"
Lucille C. Servidio, CHMM, TURP
Senior Vice President
Capaccio Environmental Engineering, Inc.

"Sam's Know More! presentation elevated our annual client appreciation event to new heights. Sam weaves together his web search secrets with amazing real life examples. He creates the kind of suspense that can take a room from silent trepidation to outrageous laughter in the time it takes to do a Google search."
Chris Geiser
Vice President of Sales
PC Solutions, Inc.

"Sam presented his Know More program at the 2013 AMP Conference in Brisbane, Australia. He has an excellent presentation style and an ability to connect with his audience. However the real benefit of Sam's program was the way he educated us on how to build effective networks and in doing so understand and know more about our clients and colleagues. Sam opened up an amazing source of information through simple online and communication techniques and has made me aware that social media is as important as it can be dangerous."
Dave Schultz (FChFP)
Director/Owner
Encounter Financial Services Pty Ltd

"Wow!!! Having participated in numerous events like this during my career, I can honestly say this is one of the first times I have left a presentation with tangible tools and methods to immediately improve my firm's sales efforts. I read about half your book last night...amazing is all I can say. I know PSI is going to take advantage of your information and proven tips."
Thomas D. Boogher, CPSM
Executive Vice President / CMO
Professional Service Industries, Inc. (PSI)

"I listened to your amazing inspiring presentation twice in one day at the Brisbane Convention and Exhibition Centre in Queensland, Australia. I have read a lot of motivational books and attended many presentations for self-help but none have left a mark as you have—thank you. I have not even scratched the surface with the tools in what you have taught me but I know that this knowledge will help my business revenue and my value proposition increase more than my competitors. THANK YOU!"
Anthony Wright
Financial Adviser
Pivotal Planning

"I attended a two-hour Know More! presentation by Sam Richter and he provided me with some great techniques and created some truly inspirational thoughts about how to manage my own (and my business) brand in an online world. The support material on his web site is very practical and it will help me remember more. Thanks Sam! "
Penny Armytage
Managing Director and Senior Private Client Adviser
EagleView Financial Pty Ltd

"Sam Richter's keynote address lived up to its billing. What he revealed about personal and business information available on the Internet did, indeed, inform, shock, and scare many in the audience. His fast-paced address zoomed in on the necessity of being smart in gathering intelligence."
Brushware Magazine
Review of Keynote Presentation from ABMA Annual Conference

"Sam Richter describes in specific detail how to use free Internet resources to find out every relevant, timely and sales oriented detail imaginable about every prospect you want to do business with. In your first cold call to that prospect you will know more about the prospect's business problem, and how your product or service can specifically solve that problem, than any other sales person that has ever called that prospect before."
Ric Lager, President
Lager & Company, Inc.

"Sam's presentation to our sales team was a huge hit! He shared his knowledge on where to find information and how to apply it within our sales practice and within our personal lives. I highly recommend everyone (even if you are not in sales) to attend one of Sam's seminars."
Lisa Carducci
Inside Sales Manager
Jacobs Engineering

"I've been to a lot of speeches, events, trainings, seminars, etc. in the last few years and let me just say that yours today was the most beneficial in content and enjoyable in presentation. Wow! Was I glad that I didn't miss it."
Dan Friedman-Shedlov
President
DataRat Corporation

"Sam's presentation at our annual sales meeting was very enlightening and extremely valuable. I wish that I had had allowed Sam additional time beyond our 2.5 hours as everyone was so engaged. A colleague said it best; 'we hit a home run' by selecting Sam to speak to our group!"
Ellen M. Murphy
President & CEO
Walsh & Associates, Inc.

"I wanted to say THANK YOU again for your presentation. There are occasions that are few and far between that really change the way I conduct my business. What you presented did exactly that. I was on fire when I left and could not wait to share some of what I learned with not only my staff but my friends and family too. What you presented was spectacular!! It was so good, I selfishly almost wanted to keep it to myself so I could appear to be some sort of genius!"
Jack Province
General Manager
Bert-Co Industries

"Calling what I attended today a 'Training Session' is an understatement. Thank you for walking through information and techniques that no marketing or business development director I've worked with over the years has ever shared before. You offered performance changing stuff."
Mark A. Haugen
Business and Strategic Development
Hallberg Engineering

"I thought I did a good job utilizing the internet to learn information on prospective customers and clients. Sam's seminar opened my eyes that I am only using a small percentage of the information that is out there. Sam's seminar was enlightening and I would highly recommend to all sales and marketing teams to better understand their customers and their business."
Scott Sijan
Sales Director
IFP

"I was completely captured by Sam's knowledge and techniques while watching the his Know More! program. I believe that I can use something from every sentence said in order to improve my performance as an inside sales representative. His researching ability is out of this world and just having the knowledge to better know my customers before I call will dramatically increase my ability to relate and close sales. Sam could not have a bigger fan and I can't wait for more!"
Natalie Snead
Inside Sales Representative
Qualtrax, Inc.

"I had the honor and privilege of attending one of Sam's presentations. Not only is he a sensational speaker, we walked away with ideas and techniques that we implemented as soon as we returned to the office with outstanding success. The 'Know More! toolbar' has made our searching extremely easy - it is an outstanding resource."
Tabatha Erck
Executive Director/COO
ChiroCare of Minnesota

"There are so many tips and tricks you can put to use right away! The Know More! program is great for anyone looking to improve their marketability and become more efficient in prospecting for new clients. Thanks, Sam!"
George Curry
Director, Business Development
EPIC Advisors

"I've been coming to our annual convention for nearly 40 years and Sam's presentation was the best, most relevant, useful takeaway program I have ever seen."
John Carlson
Carlson Tool & Machine

"We have an annual two day leadership conference with our 30 managers and Sam was the highlight of the entire event.  A tough spot to fill on a Friday after a late-night of festivities the evening prior! He was engaging, fast-paced, interesting and kept the group glued to his presentation.  Being in the real estate business and dealing with both smaller private and larger public companies, and individuals, he gave us some tools and tricks to learn more about our tenants and prospects than we ever could imagine.  Very useful."
Arvid Povilaitis
Chief Operating Officer
Meritex Commercial Real Estate

"I had the pleasure of listening to Sam give his Know More! presentation. His work displays his core competencies and also highlights his expertise in the field of technology and building relationships, through value and trust."
David Scott
Vice President of Business Development
PureDriven

"I want to thank you for your presentation (which was amazing!) your book, and the Warm Call Center/Toolbar.  I am meeting with a prospective client this morning-a $500M bank-and found superior information through your sources after looking in vain for data via other Web sites and databases that I pay for (and the other's aren't cheap!).  So Thank You for pulling everything together and making it available to people like me!! I know the client will be "wowed"...you're a business life saver!"
Terrie S. Wheeler
MBC and Founder
Professional Services Marketing, Inc.

"Sam spoke twice at our conference and surpassed our expectations. His presentations were funny yet informative, and we've received dozens of emails from attendees saying that Sam's presentation alone was well worth the price of admission. The only thing we would change next time would be to give Sam a much larger room so that every single attendee could experience Sam's insightful, witty and extremely helpful presentation on winning at sales."
Suzy Feine and Lisa Hendrickson

LinkedMinnesota

"Sam Richter's seminar was one of the most valuable seminars I have attended in my career. Today's competitive markets require quick, accurate information on opportunities, challenges and trends. Because of this seminar, our company will have the smart weapons of business and sales intelligence. This one seminar will allow us to leverage that knowledge to compete with companies considerably larger than us. The residual value of Sam's program is invaluable."
Kenneth M Mac Donald
President
M & G Materials Handling Co.

"Sam and I presented together at a conference for professionals. I was supposed to be the headliner but Sam stole the show. I found myself getting my notepad out and jotting down all the content that Sam shares with his audience. Sam is the most knowledgeable person I know in helping sales reps prepare for sales meetings to close more deals. He is a non-stop energy and non-stop content type of presenter."
Walter Bond, NSA, CSP
Speaker of the Year
Former NBA Star

"Sam was an awesome presenter. His session was jam packed with tons of practical and substantive information that our attendees could use immediately. Many of our attendees walked away from his session saying: 'If only I had heard this presentation years ago!' If you are looking for a speaker that delivers valuable information, I strongly recommend Sam Richter. After attending one of his sessions you will have definitely learned a lot of information that you did not know beforehand."
Stephanie S. Reed
Senior Manager, Education
HIDA Educational Foundation (Health Industry Distributors Association)
 

"When attending sessions at conferences, the best you can hope for is a bit of inspiration that gets you through a week. Well Sam provided that and MUCH MORE! The "Know More" session has changed the way I'll research potential customers for the rest of my career."
Vicki Gieffer
Vice President of Marketing
S&T Office Products, Inc.

"After attending Sam's program, I immediately put his strategies into place. Within five minutes I uncovered valuable information about a prospect. As a result my confidence soared and the next day, I had a great meeting with a prospect and moved the sale forward. Sam's ideas are a must for any sales and marketing professional. I rate Sam's program a 10 out of 10!"
Doug Schmidt
Business Development
MarketWorks

"Sam's seminar presentation was fantastic. He did a great job of providing examples how his strategies will lead to results and providing value to all the attendees. He was entertaining too and had the audience laughing several times during his presentation."
Luther Hagen, CFP®, CLU, ChFC
President
Hagen Financial Advantage

"The best speaker we've ever had. Sam's presentation on the way to use Google and other search engines to get information was very impressive. I can't wait to put into place the things I learned."
Ken Rakusin
Gordon Brush

"Sam came to speak at our annual meeting and I thought it would be another one of those seminars where they tell you what you can learn but you have to buy the book. WOW! Were we in for a surprise.  Sam kept us riveted to our seats for the entire presentation. I was amazed at how quickly and easily we (a fairly computer illiterate group) can now find information about our potential customers that help us build relationships and sell better. Thank you Sam for such a great presentation!"
Kristin Draper
President
Draper Knitting Company

"I wanted to take thank you for the truly impactful presentation and techniques you presented at our annual sales conference.  I have been selling for 21 years and it is often frustrating to get the "Braveheart" speech but have to use the same old rusty sword in battle.  Your presentation is the first time I have walked away with new and useful toys in ages. Awesome material, awesome presentation! Thank you!"
Kane Flora
Administaff

"On a scale of 1 to 5, with five being the highest, you rated a 5.1! (No, my arithmetic is correct, someone rated you a 6.) That is the highest rating ever-and over the years we've had dozens of top-notch speakers! The information you shared was so powerful and practical...your applications to sales and business development was right on target."
Marcia Fink
Vice President
St. Paul Chamber of Commerce

"I have been selling all my adult life and I feel compelled to let you know that the webinar you presented today was the most valuable information I have ever received. I have to admit that this was a humbling experience because I think I am a pretty good sales guy. However I was also pleased that I took the action step to learn from you. You are the real deal."
Marty Wolf
CEO
Business Solutions

"Sam's presentation and content was the best I have experienced in many years of corporate life.  Sam included many ideas and techniques to research companies and people that I have not seen anywhere else.  Not only did he show where and how to find unique information, he gave great examples of how the information might benefit the attendees. The real icing was the resources he includes on his website, including the 'Know More! Toolbar' that makes searching really easy. My only regret is not having the benefit of Sam's resources during my 39 year sales and account management career."
Bill Bender
Executive Director
Another Life Ministries

"Sam Richter's lessons have been a tremendous help to me professionally and personally. My business meetings are so much more personal when I can have a conversation with someone about a passion they have (which Sam has taught me how to find). Whether it's golf, fishing, boating, tennis, travel it does not matter; they relax, open up and have a much more meaningful conversation with me. I use Sam's techniques everywhere and have found out wonderful and fascinating things about old and new business contacts."
Alan M Brecher, CFP, PPC
RTD Financial Advisors, Inc

"Sam Richter is a wonderfully engaging and easily relatable speaker.  His 'real-world' advice can open doors to success for any business or individual.  Sam's experience as and entrepreneur shows through in his understanding of how critical it is to think and do things differently, and do them better than the people around you.  Using the advice Sam conveys absolutely creates success in any business, but especially for entrepreneurs who need to stand out amidst the crowd."
Scott Davis
President of BizLounge.org Entrepreneurship Group
Owner of Ignition Point Solutions

"Your seminar was one of the most worthwhile programs I have attended. I personally would recommend anyone to take your seminar, especially those in sales, marketing, and administration. It is a great resource!"
Randy M. Blindauer
Business Development
Lindquist Machine Corporation

"I fancy myself as being savvy with respect to the Internet and search engines but from Sam's speech, I found out how much I really didn't know. It was amazing...one of the best seminars we've ever had."
Frank Kigyos
Zahoransky

"I attended Sam's Relationship Intelligence seminar and walked out inspired to really make my client relationships more personal.  The resources shared were numerous and unknown to me previously and I've already put them to use!  Incredible! Amazing! And I can't wait to put what I've learned to use."
Tami Gallagher
Owner
Home Sown Gardens LLC

"Fantastic! One of the most interesting topics we've had with a lot of take home value. We started using the tips from Sam's presentation immediately and it's made us more productive. I was so impressed!"
Carlos Petzold
Borghi S.P.A./Borghi USA

"I attended Sam's 'Know More!' Sales Intelligence Seminar and was completely blown away. Sam excels as a presenter, and I was riveted the entire time. He shared information, tips, resources, and secrets essential for every business professional to stay ahead of the game. As a leader in the business world, Sam stands out on top! He is compassionate, genuine, and truly cares about the success of others."
Michelle Stimpson
CEO and Founder
LifeShine

"Sam did the keynote address at our 2009 INCubation Center program. I learned more about how to improve my business from Sam's one hour presentation than I ever had before! If you are in sales or business development, you absolutely have to see Sam speak, get his book, and visit his website. Anything less will be 'winging it!'"
Jeffrey O'Brien
Partner
Mansfield, Tanick & Cohen

"I have actually attended two of Sam's seminars, and I'm struck by the amount of new information included in the second. It's clear that Sam Richter is at the leading edge of preparation for today's consultative sales process."
Brad Guck
District Manager
Administaff

"In today's competitive world the Internet is true power to information, if you know where to look. Sam teaches you an approach that truly gives you the competitive edge and shows your customers that you are truly interested in them. Since it's all about trust and trust begins with the correct customer information, Sam's teachings can become a major point of difference in your approach and presentations."
Joseph Baron
Strategic Healthcare Resources

"Sam is a pioneer in the emerging best practice of Sales Intelligence. In the process of sharing how to make the best use of the internet, he brings wit and insight that result in a thoroughly entertaining experience for all who attend his workshop."
Mark Morris
CEO
My-Pipeline, Inc.

"Sam came and spoke to a very large group of realtors, lenders & closers. His talk on how to use the internet for self-promotion, social as well as business networking, and how to more effectively find information was perhaps the BEST program we've had. Sam is informative, funny, knowledgeable about his topic and very well prepared. I highly recommend him and you won't be disappointed."
Lance P. Berwald
Vice President
Coldwell Banker

"Sam presented a dynamic engaging presentation which showed us practical ways to use Web for strategic purposes. I highly recommend the session - it was extremely timely and effective."
Stephen M. Paskoff
President and CEO
Employment Learning Innovations, Inc.

"We hear a lot about competitive intelligence yet what is even more important is customer- and prospect-intelligence. Sam teaches ways to approach customers and prospects with much more insights and understanding. Since it's all about trust, and trust begins with understanding and moves through consistent execution, his teachings can become a major point of difference."
Phil Hauck
Chairman
TEC Green Bay

"I have found your information to be of great value to me in my daily pursuit of business.  I would advocate to anyone in the selling world to take your workshop."
Tom Moe
Vice President, Sales and Marketing
Daily Printing

"Sam Richter gripped all of us from beginning to end. We all will be much more efficient in research. Thanks for the book!"
Gary Simon, AIA, LEED AP
Division Vice President
Jacobs Engineering

"As a business owner I am always looking for tools to improve. Within the first couple of weeks it has paid for itself. This is a "must have" for all business people whether you are in sales or not. The tools and suggestions will help you in all areas of your life. If possible attend the seminar!"
Cheryl Barton
Owner
Roaring Creek Stone

"Sam spoke at our conference (that I chaired) at our Finale Breakfast. Sam is extremely knowledgeable, humorous, easy to work with and a wonderful speaker. He delivered to our audience all that he promised he would in the way of content, stimulating ideas, and challenges to action. He was one of the highlights of the conference."
Rosalind Lett
CEO
Information-2-Knowledge, LLC

"I attended a presentation by Sam on 'Web search secrets' focused around developing lease prospects and opportunities for our industrial real estate portfolio. Sam is engaging, easy to understand and provided many 'a-ha!' moments for the group with real-life demonstrations of his techniques. His tips enhance the power of the Web 100 fold and I would highly recommend him."
Bill Seymour,
Senior Vice President
Meritex

"Your presentation was thoroughly engaging and involved and held the attention of everyone in the room.  The most telling indication of your success was in the number of references made over the next three days of the meeting.  You received universally great comments including a review of 'priceless.'"
Margaret J. Hart
Director
Hubbard-Hall

"Your insight into Internet research to aid customer cultivation was incredibly informative and entertaining. Everyone came away better equipped with many new tools at their fingertips. Thank you for sharing your wealth of knowledge with us. I highly recommend your program."
M. Scott Meadows
Managing Director
Wells Real Estate Funds

"Sam presented a webinar on Web searching for the members of our association of accounting firms, and he blew them away by presenting an impressive amount of useful information in an engaging and humorous way. Here's just one of the comments: 'This was one of the most useful webinars! I'm really looking forward to taking advantage of many of the tips Sam shared.' I'd recommend Sam as a presenter for any audience."
Laura Sparks
Manager of Marketing Services
PFK North American Network

"Sam offered the most valuable take-away information presented at our entire regional conference. He gives you simple tools and ideas that will transform your time on the job to be more effective and efficient. I cannot help but share what I learned with everyone I meet. Thank you Sam!"
Kara Gruss
JCJ Architecture

"Your training this morning was spot-on for my team! You gave them some excellent tools that they can use in the job today and your examples really hit home on the importance of being relevant and making warm calls. Thank you!"
Scott Severson
President
ARANet

"Working in the financial industry, I now see opportunities that were never noticed before. I hesitate to share Sam's program with my colleagues because I feel I have a great competitive edge with all of its tools. I find better information in far less time. Sam's program and material is unparalleled. What he teaches is fundamentally mandatory for success in today's business world."
Doug Goodmundson
Ameriprise Financial Services


Additional comments from anonymous feedback forms and post-conference surveys:

"Sam is extremely knowledgeable, humorous, easy to work with and a wonderful speaker. He delivered to our audience all that he promised he would in the way of content, stimulating ideas, and challenges to action."

"Your training this morning was spot-on for my team! You gave them some excellent tools that they can use in the job today and your examples really hit home on the importance of being relevant and making warm calls versus pounding through ineffective cold calls. Thank you!"

"Top 10 Speaker of all time!"

"Great content, this was the best four hours spent in recent memory."

"Great presentation - even for a second time. I love the tool bar and having the additional insight to enhance my relationships quickly. Now you just need to offer behavioral lessons to ensure you don't appear like a stalker."

"We used the techniques in the presentation and we closed a major deal! What Sam taught us is having a direct and major impact on our success and our bottom line."

"Sam's knowledge of his subject matter is excellent. I like his real-life examples. It has direct application to both professional and private issues."

"Sam is fabulous. I like his knowledge and personalized presentation and he moved along through the presentation at a good speed."

"Amazing! I walked away with enough great information to make this one session worth all of the expense and time of the conference. My #1 favorite."

"Our organization's best speaker yet!! His information is EXTREMELY useful!"

"This is about being prepared for important meetings and doing that through research and intelligence gathering that is available on the Internet, if you know where to look (I now do!).   The amount of information is shocking and Sam shows how to access it easily. Using the techniques he demonstrates it will be impossible to be unprepared for an important meeting, a competitive edge every executive can use."

"One of the best presentations I've ever experienced. The entire presentation had full take-away value."

"The presentation was completed on time and I'd give it an A+. His pace was good - not overly long, single dissertations. His information was informative and useful."

"Excellent presentation with a wealth of information that we will use immediately. Highly recommended!"

"Outstanding information and delivery. Sam was very open and willing to adapt to the group's needs. He had great take-home materials."

"Sam's strengths were his really good, useful information and that he was enthusiastic and engaging. He is a great presenter!"

"Sam had the most advanced level of knowledge I've ever seen. I liked that he had very good visuals and spoken integration, causing fast learning."

"Sam was very knowledgeable. He has an excellent presentation style and kept my interest. Plus, he had the ''personal'' touch. The research he did on our companies that he included in his presentation was amazing."

"Sam was very engaging, knowledgeable, extremely well spoken and connected well with the group. Hands down the most practical presentation we have had – ever!"

"Very personal, informative, educational, interesting, important. Absolutely necessary to do in today's business environment."

"One of the best presentations and information that we have ever had. I would hate to be Sam's enemy!"

"Sam's presentation should be considered a must for anyone in today's business environment."

"It was excellent and packed with value and useful tips. Excellent subject matter expertise. I have heard many reports of our members using Sam's recommendations."

"Humorous and pertinent. Kept my attention using personal notes of interest. Very good material. Very useful."

"Organized, well thought-out presentation. Very good content. A lot of useful tools."

"Easy to understand and easy to follow. Powerpoint was great - it was very visual and good to see examples."

"Very clear, succinct, disciplined, humorous. Great speaker - great presentation."

"Sam Richter was a fabulous lunch keynote speaker; his program could have been an entire afternoon presentation and I would have enjoyed every minute."

"Sam's program on social media was extremely informative and enlightening presentation with great take away value."

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Sam Richter Presentation Highlights

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