top of page
Sam Richter's Blog
As one of the world's foremost experts on sales and business success through better information, award-winning motivational keynote speaker, bestselling author, and technology entrepreneur Sam Richter shares his thoughts, ideas, and secrets regarding Sales Intelligence, digital reputation management, digital security, online data, and other musings).



Generative Engine Optimization: How to Get Found in AI Search
AI is no longer just where customers get answers — it’s where they make decisions. Buyers are comparing options, evaluating companies, and moving toward purchases inside tools like ChatGPT, Claude, Copilot, and Gemini. That means SEO alone is no longer enough. AEO and GEO now matter too: your business needs the right content and digital signals so AI understands who you are, what you do, and why you should be recommended. If AI doesn’t understand you, you may be invisible whe


The $200,000 Typo Your AI Made From a Chart You Uploaded
AI tools can misread charts, scanned PDFs, spreadsheets, and slide decks—then confidently deliver incorrect conclusions. The problem is often the file, not the prompt. Converting documents to clean Markdown makes the content easier for AI to interpret and verify. YouGotMD is a free, private browser-based tool that converts common business files into AI-ready Markdown in seconds.


The Day the U.S. Government Pulled the Plug on an AI Model. And Why It Should Matter to You.
The Day the U.S. Government Pulled the Plug on an AI Model. And Why It Should Matter to You.


Everyone Sounds Like a Robot: How AI Is Killing the Very Relevance It Promised
I'm going to say something that might surprise you coming from a guy who builds AI tools for a living. Most salespeople are using generative AI completely wrong. Here's what's happening in the field right now. A rep fires up ChatGPT, types "write me a cold email to a manufacturing CFO," and out comes a perfectly polished message. Then they hit send. To 500 people. And every one of those messages sounds exactly like every other AI-generated message clogging up that CFO's inbox


Decrypting the Cyber Catastrophe: The Recent SSN Data Breach, Your Vulnerability, and What You Can Do
In one of the most alarming cyber incidents ever, a hacking group has unleashed personal data on billions, including social security numbers


Embrace Problem-Solving for a Winning Sales Edge
The most successful executives and salespeople understand that their true value lies in their ability to solve problems.


The Art of Being Authentically Interested: Unlocking the Secret to Sales Success
The Art of Being Authentically Interested: Unlocking the Secret to Sales Success


You're Probably Using the Wrong AI Tool for the Job: Web Search in a Generative AI Age
What are the key differences between a search engine like Google and ChatGPT?


Who Do You Know Who Knows Someone?
A personal referral / introduction makes all the difference. Here's how to use LinkedIn to find out who you know and who knows them.
The Convergence (or Confusion) Between Marketing Suspects and Sales Prospects
Understand the convergence of marketing and sales, and how relevant intel is the bridge between the two.


Do You Know the #1 Secret to Success?
"If there is any one secret to success, it lies in the ability to get the other person's point of view." Henry Ford


During Sales Calls, Use This Idea to Impress
How do you make researching an industry easy? Check out www.YouGotResearch.com


Is It Possible to Hit the Impossible Sales Numbers?
The great salesperson knows that by providing valued solutions, 'hitting the impossible sales numbers' becomes possible.


Did the Dog Eat Your Sales Homework?
Stop the lame excuse: I don't have time to research a prospect. Practice Sales Intel and ensure relevant value in every interaction.


Is Sales a Noble Profession?
Is sales a noble profession? YES! In fact, with the right attitude, sales is one of the world's most honorable professions.


Are Some Salespeople the Definition of Insanity?
Investing in sales tools but not putting in the work necessary to get the most out of the tool is the definition of insanity. Discover why.


Why Do Great Salespeople Have More Fun?
Learning to become a great salesperson who provides value brings with it an additional, very personal benefit beyond making more money.


Ode to a Peddler
Don Craighead believed selling, or as he termed it, "being a peddler," was one of the more honorable professions one can undertake.


Secret Technique to Find Online Information - Search Within a Web Address
Use this little-known Google search secret to find business information, search for prospects, get information on competitors, and more. Sea


Sales and Content Marketing - A Guaranteed Lead Generation Strategy
In this interview with Scott Severson, learn why sales teams need to take a prominent role in content marketing, as it's a way to genera
bottom of page