Sam Richter is an internationally recognized expert on sales, marketing, and reputation management. His award-winning experience includes building innovative technology, sales, and marketing programs for start-up companies and some of the world's most famous brands.
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Sam has been featured in thousands of television and radio programs and national and online publications. He presents his customized Know More! keynote and training programs to audiences around the globe.
He is the author of the best-selling book, Take the Cold Out of Cold Calling, considered the preeminent publication on finding information online and using it for sales success.In 2012, Take the Cold was named "Sales Book of the Year" by the American Association of Inside Sales Professionals, and it was also named a "USA Book News Winner" and a "Sales Book Awards Silver Medalist."
Sam is founder and CEO of SBR Worldwide/Know More! and SVP/Chief Marketing Officer at ActiFi, a software and solutions firm serving the financial services industry. He was named by InsideView as one of the Top 25 Most Influential People in Sales, and he was also named as one of the Top Chief Marketing Officers on Twitter.
For more than six years, Sam was president of a not-for-profit business library, where he led the transformation of an eighty-five-year-old private, non-profit business research organization into a nationally renowned institution serving entrepreneurs and small businesses via cutting edge online resources. Sam also spent more than eighteen years in the advertising, public relations, and e-commerce/e-marketing industry owning his own firm and working for internationally recognized organizations as a creative director, group director, and marketing director. Sam has created programs for companies including Microsoft, Coca-Cola, Major League Baseball, Northwest Airlines (Delta), Kraft/Nabisco, Polaris Industries, National Geographic, 3M, Brunswick, and other large and small firms.
For his marketing work, Sam has won numerous regional, national and international marketing awards including Best of Show and Gold Awards, Webby Awards, and a Gold Award at the International Film Festival. He's also won a Retail Vision Award and a Codie Award "the "Oscars" of the software industry" for Best E-commerce Software. He is a member of the Business Journal's "Forty Under 40" list honoring the top Minnesota business leaders under the age of forty. He also was a finalist for Inc. Magazine's Entrepreneur of the Year and he's one of the more highly recommended persons on LinkedIn.
Sam received his B.A. from the University of Minnesota School of Journalism and Mass Communication and was twice named Scholastic All-American while also a four-year player and a letter winner on the University of Minnesota varsity football team. He lives in Minnetonka, Minnesota with his wife and two children, serves on the board of a number of for-profit companies, and volunteers his time to numerous non-profit organizations.