In a world where we can no longer prospect by going to conferences, trade shows, or even with in-person meetings, how can you generate qualified leads?
There are many ways, obviously. Yet one often overlooked method is content marketing - establishing credibility and thought leadership by providing valuable information that is relevant to your defined target audience.
Producing and sharing content has historically been left to the marketing department. In today's world, however, it's imperative that sales people work closely with marketing or even take the lead in creating content that generates qualified leads. In this interview with Brandpoint president, Scott Severson we learn more about content marketing as a sales strategy.
Also, make sure to check out Brandpoint's guaranteed qualified leads generating program.