Find Exactly Who You Want on Facebook

With approximately 1.5 billion people around the globe having an account, Facebook is obviously an exceptional Sales and Relationship Intelligence resource. In addition, because users post so much information on their accounts, Facebook should theoretically be an incredible list-creation tool (e.g., find all people at 3M who like football and live in Minneapolis).

Unfortunately, finding the right people on Facebook can sometimes be an exercise in extreme frustration. Facebook’s own search engine isn’t very good, and there are no advanced search features built into its interface.

The good news is there are third-party Facebook search engines, one of my favorites being

Okay…for full transparency, this is a search engine I developed leveraging the expertise from online information expert Michael Bazzell. The reason I built — and why I use it often — is it allows me to quickly find the information I need without having to figure out Facebook’s ever-changing and all too often, inaccurate, search functions.

To use YouGotSocial… Results

  1. Login to your Facebook account. Note that logging in just allows YouGotSocial to access the Facebook database. The engine is not accessing your account nor does it track your searches.

  2. Go to Using the pull-down menu, choose a criteria and then enter a term that meets the criteria, e.g., ‘”Past Employer” / Shandwick’ means that the person used to work at Shandwick.

  3. Click the AND button to add new criteria, e.g., ‘”Liked” / football’ are people on Facebook who are football fans.

  4. Click and Add as many criteria as you want to narrow or expand your results. NOTE: when adding criteria, try different options. For example, in a location search, try ‘Minneapolis’ and then try ‘Minnesota.’

  5. When you are done adding criteria, click the ‘Search’ button and in a new browser window, view the results.

  6. CLICK HERE to see the results for the above scenario (make sure you’re logged into your Facebook account first). You’ll see that the results include all people who live in Minnesota, who are football fans, and who used to work at Shandwick (I am listed in these results).

  7. To start a new search, refresh your browser window.

Note that the results do not represent all Facebook users who meet the criteria. Rather, they represent people who have included the criteria somewhere on their personal Facebook page, and, who have made that information available for public viewing. For example, a person may be a football fan, but if he/she does not mention it on his/her Facebook page, that person will not appear in the search results. Or a person may have worked at Shandwick and include that information on his/her Facebook page, but in the person’s Facebook settings, it may be marked as “Private.”

However, play around a bit and you’ll quickly see the power (and fun) of being able to mine Facebook to find the right people, matching the right criteria that you care about.

With YouGotSocial, it’s easy to search Facebook, now that you Know More.

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Change Your LinkedIn Password Today

Back in 2012, LinkedIn reported a breach whereby a hacker stole account login information. It was pretty big news at the time, but nothing compared to this week when LinkedIn announced that the data breach was much worse than initially believed. In fact, instead of the originally reported 6.5 million members who had their personal information stolen, it is now estimated that more than 117 million accounts were compromised.

Why Should You Care?
Think back four years ago. If you were like many, you used the same username and password for multiple accounts. Meaning, your LinkedIn login information may have been the same login that you used for your bank account. Or your email account. Or your Facebook account. Maybe your password is still the same.

What Should You Do?
There are a few steps you might want to consider:

  • See if your email address has been stolen, or is now being pawned on the Internet Black Market. You can run a self-test at: Have I Been
  • If your email does show up, change your LinkedIn password immediately. Even if your email address does not show up, it’s probably a good idea to change it. Use at least 15 characters, with a mix of uppercase and lowercase letters, numbers, and special characters like %, &, #, etc. Here are instructions for changing your LinkedIn password.
  • If you use your current LinkedIn password on other accounts, immediately change the password on those accounts as well.
  • Take advantage of LinkedIn’s Two-Step authentication. With Two-Step, when you log in to LinkedIn from a new device, LinkedIn will send you a code that you must enter before you can access your account. This ensures no one but you can modify your profile and login information. Here are instruction for setting up Two-Step.
  • Consider using a Password Manager, which is a service that allows you to create and remember one master password. Your Password Manager will then automatically create virtually unhackable passwords for all of your accounts, and using your master password, automatically log you in when you visit a protected site. The two best Password Managers are Dashlane and LastPass.
  • If your LinkedIn account was breached, and/or your email address is showing up in step #1 above, consider purchasing an ID Theft Monitoring service. My good friend and colleague, John Sileo, has a great blog post and video where he shares what to look for when considering different products.

Finally, remember that the breach happened four years ago. The latest update is just that it was larger than originally thought. Since that time LinkedIn has dramatically improved its security, and they take great care to protect member information. That said, it’s always a good idea to change your passwords on a regular basis.

Hopefully you were not one of the impacted LinkedIn members, or you’ve already changed your LinkedIn login information during the past couple of years. Regardless, take this breach seriously and consider implementing the steps above to keep your important information private and out of the hands of people who could damage your reputation or worse, your bank account.

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Are Your Trump or Clinton Posts Costing You Money?

I don’t know about you, but lately I dread logging into my Facebook account. The number of vitriolic political posts are astonishing, and downright annoying.

Stupid, ignorant, unethical, racist, sexist, Communist, a thief, a fool, lazy, dishonest, untrustworthy, a murderer, a liar, an idiot, an imbecile, (or worse) are just a few of the words posted in political comments found during a five-minute scroll through my Facebook feed.

dislikeWhat’s more amazing is that these posts really don’t affect change. I don’t know of a single person who has changed his or her political mind based on a social media post. However, I know a lot of people who change their minds on who they’re going to do business with based on social media posts.

Keep this in mind the next time you write a political rant and before you hit ‘Post’…

  • Approximately 40% of the US population supports Trump. Meaning that when you write something caustic about Donald, statistically you are offending 40% of the people who could hire you. Or 40% of the people who could be your next great employee. Or 40% of the people who could partner with you. Or 40% of the people who could fund you.
  • Approximately 40% of the US population supports Clinton. Meaning that when you write something caustic about Hillary, statistically you are offending 40% of the people who could hire you. Or 40% of the people who could be your next great employee. Or 40% of the people who could partner with you. Or 40% of the people who could fund you.
  • 10% of the US population will disagree with whatever you write or say. So statistically anytime you write or say anything you are offending 10% of the people who could hire you (I just made up the 10% number, but the reality is no matter what you post or say, someone will disagree with it).

Among the many jobs that I do for a living, one is as a professional speaker. I like to think I’m pretty good and provide exceptional value to those who hire me, and for those who attend my programs. But guess what? There are thousands of outstanding professional speakers who also do a great job delivering an entertaining and valuable program. So bottom line, in my profession, the competition is brutal. Yet it is astonishing what some of my colleagues post online.

Event planners have flat-out told me that there are some professional speakers who they won’t hire based on the posts or even simple comments that the speaker makes on social media. You would be very surprised by the speaker names as they are some of the top in my industry. And you may be surprised at some of the seemingly innocent or irreverent posts or comments that cause an event planner to go in a different direction.

It’s not just professional speakers who are losing business because they cannot keep their mouths shut, or in reality, fingers away from their keyboards. Financial advisors, lawyers, marketing executives, real estate agents … when you post a political comment you could potentially be negatively impacting your business.

Now, you might say that you don’t care; that you prefer to only do business with people who think like you and who share the same values. That’s great. One of the rules I share in my Reputations keynote speech is the “Law of Unintended Consequences.” If you are okay with the consequences, then write, post, or say whatever you’d like. Just think about the “LUC” before you hit post or send. Ask yourself if sharing your opinion – knowing that it really won’t change the mind of anyone with a differing opinion – is worth losing your next potential large sale.

Never forget this: all the money and time you spend on marketing — all that does is gets you in the maybe pile. Your awesome video gets you in the maybe pile. Your amazing website gets you in the maybe pile. Your references and testimonials get you in the maybe pile. Your direct mail, newspaper ads, radio ads, television commercials, public relations campaigns, and online marketing programs all get you in the maybe pile.

What’s the maybe pile? It’s where the person who purchases what you have to sell puts you when you’ve made the first cut. The maybe pile is you along with top competitors. Everyone in the maybe pile will do an exceptional job. Everyone in the maybe pile costs about the same. The difference between getting the $10,000 sale and the second place $0 is a very fine line. Is your political post worth the silver medal?

It doesn’t matter if you’re a professional speaker, financial advisor, lawyer, marketing executive, real estate agent or even a salesperson in the plastics industry — your company brand and reputation is what gets you in the maybe pile. Once you’re in the maybe pile, your buyer’s decision often comes down to you, the individual salesperson. Especially in the business to business sales world, your prospects will look you up online.

They will study your LinkedIn page. They will glance at some of your Twitter comments. They will peruse your Facebook photos and posts.

What are they finding?

Who might you be inadvertently offending?

Are you possibly eliminating yourself from contention before you even have the chance for a conversation?

Think, before you post. Now that you Know More!


Photo Image:
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Are You Inadvertently Contributing to a Presidential Election Campaign?

Political ContributionsMarketing Fact 1:
Advertising and marketing works. The more times your name and brand is in the public, the more likely some people are willing to listen to your message and buy what you have to sell.

Marketing Fact 2:
The least expensive form of marketing is when someone does the work for you, for example, sharing your message via social media. It’s not only the least expensive, it can also be the most effective as your message can spread — for free — to millions.

Marketing Fact 3:
The more controversial your message, the faster it will spread, with the “viral noise” oftentimes drowning out the competition.

Marketing Fact 4:
No matter how outlandish the message, some people will believe it (actually, throughout history, many times the more outlandish the message, the more people who believe it).

Did it ever occur to you that when you comment about a politician’s message online, no matter how vitriolic your comments are and no matter how much you disagree with the candidate, that you’re doing exactly what the candidate wants you to do?

Or said another way, when you post your opinions about a candidate and his or her message, you are directly contributing to that candidate’s election campaign because what the candidate historically had to spend on traditional advertising to spread, you’re sharing for free.


Creative Commons Money Image courtesy of

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Snowden, Privacy, and the Horrors in Paris – Is There a Connection?

Friday November 13, 2015

In 2013, Edward Snowden released classified documents, many of which described in detail the information governments collect on private citizens around the globe. Some have labeled Snowden a traitor. Many people consider him a hero. Media outlets seek his opinion and even advice on personal privacy and security issues. He even delivered a TED Talk via satellite from his Russian sanctuary, viewed more than three million times.

Ironically, earlier this spring, the French government even considered offering Snowden permanent and safe asylum.

SnowdenAs I travel the world and share the inner workings of transforming online data into meaningful intelligence, I have heard many of the arguments for and against spying vs. privacy. In my opinion, the “I have nothing to hide” party and the “privacy trumps security” party both have equally logical and compelling points.

When Edward Snowden released to the world “what was being gathered” and “how it was being done,” he basically gave the instructional manual to terrorists on how they can avoid getting caught.

Make no mistake, what we are witnessing tonight in Paris is either a direct or indirect result of Snowden’s actions.

I in no way am saying that the heinous acts occurring in Paris would have been stopped had Snowden never come forward. What I do believe, and in my conversations with security experts who do know, is that Snowden did irreparable damage to the world’s anti-terrorism efforts. Or said another way, what we are witnessing this evening quite possibly is the the price paid for a society of personal privacy rights and protections.

No matter where you stand on the issue, on a night like tonight, the question must be asked: Is the price worth it?


Creative Commons Photo courtesy of Michael Fleshman

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