With approximately 1.5 billion people around the globe having an account, Facebook is obviously an exceptional Sales and Relationship Intelligence resource. In addition, because users post so much information on their accounts, Facebook should theoretically be an incredible list-creation tool (e.g., find all people at 3M who like football and live in Minneapolis).
Unfortunately, finding the right people on Facebook can sometimes be an exercise in extreme frustration. Facebook’s own search engine isn’t very good, and there are no advanced search features built into its interface.
The good news is there are third-party Facebook search engines, one of my favorites being www.yougotsocial.com.
Okay…for full transparency, this is a search engine I developed leveraging the expertise from online information expert Michael Bazzell. The reason I built YouGotSocial.com — and why I use it often — is it allows me to quickly find the information I need without having to figure out Facebook’s ever-changing and all too often, inaccurate, search functions.
To use YouGotSocial…
Login to your Facebook account. Note that logging in just allows YouGotSocial to access the Facebook database. The engine is not accessing your account nor does it track your searches.
Go to www.yougotsocial.com. Using the pull-down menu, choose a criteria and then enter a term that meets the criteria, e.g., ‘”Past Employer” / Shandwick’ means that the person used to work at Shandwick.
Click the AND button to add new criteria, e.g., ‘”Liked” / football’ are people on Facebook who are football fans.
Click and Add as many criteria as you want to narrow or expand your results. NOTE: when adding criteria, try different options. For example, in a location search, try ‘Minneapolis’ and then try ‘Minnesota.’
When you are done adding criteria, click the ‘Search’ button and in a new browser window, view the results.
CLICK HERE to see the results for the above scenario (make sure you’re logged into your Facebook account first). You’ll see that the results include all people who live in Minnesota, who are football fans, and who used to work at Shandwick (I am listed in these results).
- To start a new search, refresh your browser window.
Note that the results do not represent all Facebook users who meet the criteria. Rather, they represent people who have included the criteria somewhere on their personal Facebook page, and, who have made that information available for public viewing. For example, a person may be a football fan, but if he/she does not mention it on his/her Facebook page, that person will not appear in the search results. Or a person may have worked at Shandwick and include that information on his/her Facebook page, but in the person’s Facebook settings, it may be marked as “Private.”
However, play around a bit and you’ll quickly see the power (and fun) of being able to mine Facebook to find the right people, matching the right criteria that you care about.
With YouGotSocial, it’s easy to search Facebook, now that you Know More.