Don't Steal the Cheesecake

How Your Digital Reputation Defines Your Personal Brand, and Shapes Your Company Brand

In today's "everything is online" world, people pass judgement and form opinions about you before ever even meeting. What you post online, text, leave as a voicemail, say or do in front of a public camera, and even email is not limited to private networks. Rather, there's a good chance that what you do in a digital format is public, searchable, and archived, FOREVER! Meaning everything you do online impacts your personal brand, and even your company brand. In "Don't Steal the Cheesecake" you will learn...

The difference between your character, reputation, personal brand, and company brand, how they are all intertwined, and how they impact your career, relationships, and your company.


The dangers of sharing too much information, what can happen if you're not careful, and how to respond in a digital format when you're angry, so you don't become a negative "Viral Sensation."


The "Five Laws of Digital Reputation Management" along with simple, common sense ideas that will align your character and reputation, ensuring consistency across your personal brand.

Inside secrets on how to manage your digital presence (for non-technical people) so when others search for information on you, there is some control on what they find.

This thought provoking, super entertaining, and somewhat scary program will provide you with very practical and easy-to-implement strategies that will help you avoid personal and company embarrassment, manage your reputation, and enhance your personal brand.

You'll Be  Blown Away At The Impact It Makes!

Appropriate Audience

Executives | Business Owners | Human Resource Professionals | Employees | Sales and Marketing Leaders | Youth

Appropriate for any age and technical ability. Program can included examples of actual attendees (nothing embarrassing is shared)

Recommended Time Frame

- 45 to 120 minutes for a keynote or workshop

Suggested Value-Adds

- Hosted program video

- Reputation PDF eBook and/or printed Guide

Hire Sam to Speak at Your Next Event.