In today's hyper-competitive world where everyone is busy and the pressure to succeed is so intense, it's fascinating how low the bar has been set as it relates to sales.
So few salespeople do their homework and thus they end up pitching completely irrelevant solutions. In an effort to increase efficiency, so many sales organizations have automated processes through their CRM systems yet they forget that the "R" stands for "relationships." Too many salespeople are under pressure to hit their numbers, that they are too often just plain rude.
Yes...there are many strategies and techniques to succeed in today's sales world. Yet here's one that - when implemented consistently - will differentiate you from many salespeople out there: Be nice.
Author: Sam Richter, CSP, CPAE National Speaker Hall of Fame | Top 50 Sales Keynote Presenters | Bestselling Author